Origin of Bears Den

Bears Den is a veteran and family owned small business run by two brothers, Devin and Barrett McCulloch who have shared a vision of creating a brand based on their life values.

The opportunity for the duo to work together came to fruition when Devin was exploring Indonesia and developing a network that would eventually open the door for unimagined opportunities.

Meanwhile, Barrett had been traveling around The United States hosting pool clinics to extend the knowledge and experience he retained during his time in the United States Air Force Special Tactics community as a Combat Controller.

Barrett had experience in branding, marketing, designing, modeling and sourcing manufacturing from a brand he founded called NFQ (Never Fucking Quit). Devin moved back to San Diego in August 2019 where he self-learned photography, videography and graphic design making the team fully capable and self sufficient.

The symbology and spiritual interpretations of the apex omnivore make this animal a perfect fit for our brand’s mantra. Like the bear, we need to stand up for ourselves and not allow our vision to be skewed by a temporary perspective. The bear is fearless and confident, matching the spirit of our warriors in the military and law enforcement.

Bears were thought of as knowing creatures due to their ability to walk upright and have been regarded as figures of wisdom and strength throughout history.

Our training programs and nutritional guides are developed to share valuable information we have learned that has changed our lives. We design our clothing in an effort to inspire and instill a mindset of perseverance within those who feel called to support us and be part of our community.

Welcome to Bears Den.